There are a lot of commonalities between libraries and breweries. We both want to provide for the public; we have products people need; we are both experiencing a surge in popularity…oh, who am I kidding? This post is about librarians who like to drink beer.
Library informational handouts and brochures–the kind we give away at orientations, fairs, and workshops–can easily suffer from the classic librarian pitfall: TOO MUCH INFORMATION. Striking the right balance between needed information and visual interest is a challenge. Lindsay Davis, librarian at the Los Banos Campus Library at Merced College has created informational flyers for students and faculty that touch on all the library “highlights,” those crucial services and bits of information that will make the most impact with library users.
My love of Adobe Photoshop is well known at Librarian Design Share, as is April’s excitement over Microsoft Publisher. We all have our favorite design programs, and everyone from Canva-devotees to Illustrator users can agree that once you find software that works for you, it’s easy to stick with it. But sometimes it’s a nice change of pace to try a new design tool.
Today’s submission from Stephanie Espinoza, eLearning Librarian at the College of Southern Nevada, makes me think I haven’t been using PowerPoint to its full advantage. She’s used the standard Microsoft computing software to create everything from infographics to advertisements for her library.
We might be surprised by what stands out to our patrons or students about our respective libraries. Sometimes it’s a spot in the building with just the right amount of sunlight and privacy for studying; sometimes it’s a Facebook post that makes them smile; and sometimes it’s just a friendly librarian with an epic beard.
Stacy Taylor, Emerging Technologies Librarian at Adams State University’s Nielson Library, took an aspect (well, person, really) of the library that made a positive impression on students and used it to market the library’s ability to help students. It’s genius, really. Here’s Stacy’s take on this outreach effort:
We’ve seen an increase in the number of submissions we’ve received from folks using Canva, so we decided to devote a whole post to this web-based graphic design tool.
Earlier this week we featured library hours signage from Edita Sicken, Instruction and Access Services Librarian at Manchester University’s Funderburg Library, which she created using Canva. Edita’s also used Canva to create all kinds of library flyers and advertisements, like the ones below.
Edita sang Canva’s praises in our last post, but here’s a recap of what she loves about Canva:
- availability of a mobile version for design on the go
Here’s what Kasia has to say about using Canva for graphic design:
As a past self-professed Microsoft Publisher geek, I was really excited to start using a new (free!) web-based program to design publicity materials and advertisements for our library. I see my role as a librarian and as a designer as complimentary — by strengthening my ability to design beautiful materials, I am promoting the library as the incredible community center that it is. Although marketing the library is a challenge in many communities, I strongly believe that design matters [to your audience], and it makes a difference. It’s very important to market your library, your programs and resources; to carefully design your publicity materials with an eye for detail and a strategy for branding; to identify and choose the best software available to you. As librarians, we are hard-wired to find the best tool to help us, and I cannot recommend Canva strongly enough. I have been absolutely amazed by the variety of designs, presentation layouts, font choices, and overall, Canva’s user-friendly interface.
Paseo Verde Library in Nevada has the same problem that many libraries do: patrons who loudly carry on phone conversations without regard for those around them. Instead of shushing or putting up passive-aggressive signage that no one reads, Virtual Branch Librarian Tawnya Shaw designed something that clearly conveys the message with an image that might just cause patrons to do a double-take:
To create this eye-catching design, Tawnya used Photoshop to alter a piece of Victorian clip art and Rockwell font for the text. The combination of image, font, and white space make this vintage design somehow feel very modern and effective.
If a student has thought to ask for it, chances are it’s available to borrow at an academic library’s circulation desk. My own library loans dry erase markers, color pencils, laptop chargers, extension cords and floppy disc drives (YES, REALLY), among so many other miscellaneous items. They aren’t expensive and the students are so appreciative to borrow them when we have them.
Stephanie Davidson, Interim Director of the Library at the University of Illinois College of Law, created two fun signs to tell students about all of the different things her library has available to loan.
These posters/signs were created using MS Word. You can download them for adaption from the Librarian Design Share Google Drive.
Getting teens’ attention in the library is hard. Luckily, Maggie Block, Young Adult Librarian at the Aldine Branch of the Harris County Public Library, has a great flyer suggestion for drawing them in to library events.
I wanted something that would grab teens at my library’s attention and get them excited about Teen Hangs without bogging it down with descriptions and attempts at “hip” language. And just using bright controllers managed to do just that: let them know this event would be fun and centered around their entertainment needs.
Maggie’s made the original Photoshop file of her flyer available to download via the Librarian Design Share Google Drive. (We’re just starting it up so there isn’t much in it right now.) Thanks, Maggie!
One of the challenges of advertising library events on college campuses is the non-stop barrage of publicity emails, flyers, posters, and announcements that fly around campus. Whether it’s the ultimate frisbee team’s bake sale fundraiser or the theater department’s latest dance performance, somewhere on campus someone is holding an event. The preponderance of “stuff” going on increases the need for targeted, engaging and attractive advertising for library events.
This is where our latest submission comes in.
Brandon Scheirman, Marketing and Graphic Arts Associate at the Pepperdine University Libraries, created a series of posters using Adobe Illustrator advertising a guitar students’ concert, a part of a monthly concert series held at the library.
My library holds a monthly classical guitar concert in one of its rooms and my job was to create a series of posters that advertised these concerts in a clear and classy manner. I wanted to go for a little bit of a retro feel that brought color and bold images to the library, which is something that the library has struggled with. These posters have been widely recognized across campus and brought the events together as a cohesive series.
Brandon’s posters are a beautiful example of unifying different designs through the repetition of common elements. In this case, he maintains consistent use of typography and imagery by repeating the same font in different colors as well as the same guitar from different angles. The library logo remains unobtrusive but still present, letting the fantastic, bold poster design shine through.
If you’re interested in learning more about how these posters were created or obtaining a copy of the Illustrator files, please email Brandon Scheirman.