Some of my favorite design inspiration comes from logo design. I love following logo design boards on Pinterest and discovering interesting typography, color combinations, and unique layouts. Today’s design is a great logo from Kelsey Jordan and Mandy Swygart-Hobaugh at the Georgia State University Library.
Data in the ATL is a speaker series that brings in members of the Atlanta data science community to share their experiences and demonstrate how they use data analysis to improve the city of Atlanta and create innovative models for change. This is the first time the Georgia State University Library has run this series, and we needed a logo to identify the events and help them stand out among our other workshop offerings on the library calendar. My fellow librarian Mandy Swygart-Hobaugh came up with the original idea for the type set against the Atlanta skyline, but we needed to tweak the text spacing and replace the previous skyline .jpeg image with cleaner, more detailed linework. I used Adobe Photoshop to redesign the skyline, with the help of reference images and Google Earth to find the perfect perspective of the city’s most prominent buildings.
I love the color combination of orange and aqua–it’s definitely one I’ve used in the past–and the type choice of Gill Sans MT. The words look great against the dark grey skyline.
You can find the original, adaptable Photoshop file of this logo on the Librarian Design Share Google Drive.