Every once in a while, I see a library outreach campaign that challenges the traditional boundaries of library service.  Here’s the brief summary of the reason I’m writing today:  In August 2012, Doug Campbell, University of North Texas Research and Instructional Services Librarian, moved into Kerr Hall, the largest residence hall, as Faculty-In-Residence.   Campbell provided reference services on site and took students out for coffee on Saturdays.  To read the details of the work, read Campbell’s reflection.

These services were supported by an amazing marketing campaign, complete with swag, yard signs, a video, and flyers.  Housing Marketing Coordinator Mark McLeod worked as Art Director for the project and provided feedback to student designer Eric Richter.

text is: "Doug goes where Google can't. Thousands of resources that Google won't find. Need library help? Ask Doug." with a cartoon image of a face profile with brown hair, glasses, and beard.text is: "need library help? ask Doug. It's okay to ask." with a cartoon image of a face profile with brown hair, glasses, and beard.

McLeod shared with us:

As far as the process goes, the idea was that Doug was the “face” of the library in the residence halls (dorms), and since he has (or at least had) a distinctive beard, we used a combination of his face, mostly the beard and glasses, as an icon along with text page text to convey the librarian idea.

The artwork was pencil sketched and scanned into Adobe Illustrator.

We probably spent more time concepting the idea than actually doing the artwork. There were a lot of sketches we did for ideas that didn’t really convey the meaning. The “Doug face” idea was fairly simplistic, which was a good thing since the message conveyed really fast.

I think that utilizing Doug’s distinctive beard as a prominent feature in this marketing campaign logo is a fun way to help students recognize the librarian who lives just around the corner!   Would you consider being the “face” of your library?

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