Search

Librarian Design Share

inspiration for library creatives

Tag

call for submissions

Branding Your Library

We librarians tend to make a lot of help sheets and signage to assist patrons as they use our resources.  That’s really what Librarian Design Share is about, right?  But even with best intentions, we don’t always fully think about the way our publications as a whole look and feel to our patrons.

I think Librarian Design Share would be remiss if we didn’t talk standardizing the look of your library’s publications, or branding, if you will.  Brands can highlight something unique about your community (perhaps it’s near water or you’re known for an historical event), your library (maybe you have an awesome stained-glass window or a spiral staircase), or it can be based on something more abstract, like colors, shapes, or even text.  We based our library branding on the pretty rainbow of colors our bound journals make on the shelves.  Everyone has bound journals on their shelves, but there’s something about the color arrangement and the mass amount of them that make the way they look in our large, light-filled space memorable. Here’s our general publication header that can be copied to any document:

new brand

Whatever standardization you decide upon should happen across the board–from all the pieces of paper that a patron might see in your library to your web presence. This is our website’s look:

8-6-2013 12-10-59 PM

I thought my library was well on the way to doing this, but a quick audit of our documents online and on our slat wall exposed at least three previous brands that are still in use on our handouts.

old brands

Yikes, you know what my new project is…

Think about it terms of your favorite store: their shopping bags have the same look as their store signage as their website, right? So should our libraries.  It’s about making things more consistent in the minds of our users. More simply, it’s about showing our users that we care enough to keep things updated, neat, professional, and easy for them to digest.

If you have great examples of a branding campaign you’ve created and implemented at your library, we’d love to see them! Consider submitting them to our site and sharing them with your colleagues.

Summer is Here

Librarian Summer MemeIt’s been awfully quiet around the blog these past few weeks, and with good reason. Those of us in academic libraries are just coming out of our recovery hibernation: that period immediately following final exams where we need to decompress, drink some wine, and try to forget about the hoards of students looking for scholarly articles the day before their final paper was due. If those of you in public libraries are anything like my awesome local public library, you’re probably taking a programming break before kicking off a jam-packed summer schedule.

Now that we’ve transitioned out of the May resting period, April and I thought it would be a great time to send out another call for submissions.

The theme: SUMMER.

The designers: YOU.

The details: We want to know how you’re promoting summer programs, including summer reading, at your library. Are you creating fantastic book displays for adults, students, or children? Do you have an eye-catching print or online campaign to publicize your library’s events this summer? Are you really proud of your summer reading advertisements?

Share them with us, and we’ll share them with everyone else. We’d love to know what you’re up to this summer.

Photo credits: Top photo is Summer Fun by Ron Cogswell on Flickr. Bottom photo is 2012 Summer Reading Skit @ Millbrae Library by San Mateo County Library on Flickr.

In Need of Library Display Inspiration

After reviewing our past posts, April and I realized that Librarian Design Share is seriously lacking in the book/library resource display category. As medical and academic librarians, we don’t often get the chance to create fun, interesting displays for our students and faculty, but we know that so many of you do!

Want to share your latest book display? Here’s your chance! Email us photos of your latest and greatest work, and we’ll feature your amazing display here on Librarian Design Share. We’re looking forward to seeing what you’ve designed!

Your Designs, Here

Although we love the feedback you give on our own designs, we’re hoping to feature more non-april-and-veronica library creativity. We’re so grateful to the librarians who have submitted their work to us here at Librarian Design Share, and we’re eager to display new designs as well.

If you’ve created a brochure, handout, display, web design, or some other visual material for your library that you’re particularly proud of, consider showing it off here. Or if you have a work-in-progress that needs some feedback from other librarians, send it our way.

Our colleagues in Libraryland are some of the most creative people we’ve ever met, and we want to share that creativity here.

 

Create a free website or blog at WordPress.com.

Up ↑

%d bloggers like this: