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Using Piktochart for Promotional Flyers

If you’ve ever tried your hand at making an infographic, chances are you’ve run into Piktochart as an option. But what about Piktochart for flyers?

Our latest submission is from Emily Merrifield, Undergraduate Experience Librarian at California State University in Sacramento. She has this to say about her designs:

I wanted to share promotional materials I’ve created using the Piktochart site (it was easiest to combine them with pdfs but let me know if that is a problem). I subscribe to the $40/year “pro” version which includes many more templates than the free version. I have attached 3 documents with 2 flyers on each for: workshops help in the library, poetry readings in our Special Collections dept, and a stress relief table provided during finals week. All of the images were used to promote on social media, and the stress relief flyers were printed out (about 22 by 28 inches) to display near the table. Icons and pictures used were either from the Piktochart options or from Pixabay.com.

I have also used Piktochart for infographics and images that I’ve put on libguides. I’ve found that Piktochart has improved a lot since I started using it in early 2016 – and allows for using their designs or easily adapting to your own.

One thing that is stands out about Emily’s designs is the use of the library logo colors in a way that’s attention grabbing without being overstated. I’m also a big fan of the stress-inducing mess behind “Are You Stressed?” in the second flyer.two fliers for stress relief activities

research workshop promotional flyers

Emily also mentions the use of Pixabay.com, which is a fantastic resource for free images that are CC0, meaning free for commercial use & no attribution required. You can create an account for free and it even gives you the option to donate some money to the original artist if you’re so inclined.

All of Emily’s submitted flyers are available on our Google Drive. All submitted work will be published on this site under a Creative Commons Attribution-NonCommercial-ShareAlike 3.0 Unported license.

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Promoting Services

Librarians are always looking for creative ways to reach people and to inform our public about our services. I’m constantly changing up my brochures and handouts to look more modern and to contain more concise, relevant information.

Linda Kramer, Library Director at Martin Luther College has designed a poster in Canva using simple colors and friendly, familiar graphics to attract the eye and promote her library’s services, hours, and people who can help. About this design, Linda says, “while being a resource for students, this was also handy as a basic information sheet for new faculty on campus.” Mission accomplished!

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Jet Stream of Creativity

Some of us are lucky to have a library name that’s just made to aid in marketing. I work at the Bryan Wildenthal Memorial Library at Sul Ross State University, so I am not one of these people! However, Susan Bloom, Associate Librarian, Head of Instructional Services at the James E. Tobin (JET) Library at Molloy College definitely is!   Susan has made numerous marketing designs for her library, but some of the best play off the JET theme:

tour-flyer

The above services for patrons in the style of an airline departure board is immediately familiar and clever, as is the air-mail themed pizza party invitation below:

2014-pizza-party

 

Susan explains her process and reactions from others about her designs:

All work was created by me using Photoshop CS6. I always get some emails from people saying how much they like them. I really love creating the fliers, it is very different from the other work I do and it allows me to flex some creative muscle. I always use Photoshop. I have tried using some other programs but they don’t give me the flexibility Photoshop does.

Susan has produced lots more library-related designs, and you can view those here. If you are interested in modifying Susan’s designs for your use, contact her directly. What about you guys? Has the name or a feature of your library inspired you in creation of designs? We’d love to feature them if so

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Altmetrics and Chill

University of Maine Social Sciences and Humanities Librarian Jen Bonnet recently submitted designs that she and her colleagues at the Raymond H. Fogler Library created to introduce faculty and grad students to the idea of altmetrics, or non-traditional metrics usually measured by downloads, social media mentions, saves, and citations. Jen explains:

Continue reading “Altmetrics and Chill” →

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Overdue! Beer and Libraries!

There are a lot of commonalities between libraries and breweries. We both want to provide for the public; we have products people need; we are both experiencing a surge in popularity…oh, who am I kidding?  This post is about librarians who like to drink beer.

Continue reading “Overdue! Beer and Libraries!” →

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Have You Heard About ACRL_LMAO?

ACRL-LMAOHave you heard about ACRL_LMAO? There’s a new Library Marketing and Outreach Interest Group in ACRL spearheaded by Virginia Alexander and Adam Haigh that’s all about sharing successes, failures, ideas and questions related to outreach and marketing efforts in academic libraries.

You can connect with ACRL_LMAO in three different ways:

Some fantastic conversations are already happening, and I’m eager to find out what else this group is up to in the next few months.

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Promoting eResources in the Stacks

American Film Scripts Online

If your stacks are anything like ours then unused advertising space abounds. Our shelf end-caps have small signs with call number ranges on them and not much else. Theresa Mudrock and her colleagues at the University of Washington Libraries are “experimenting with posters in the stacks to highlight specific databases, subject guides and subject librarians.” It sounds like a fantastic use of dead space.

Oxford Bibliography Poster - Buddhism

This poster, created on MS Publisher, promotes our newly acquired module of Oxford Bibliographies. Similar posters were made for other modules including Hinduism, Political Science, etc. The posters were placed in the book stacks in the call number areas for the subject.

It’s a simple but effective marketing technique. Users are already looking for books in a particular subject area, so why not point them to other helpful resources?

ASFA Poster

For the original Publisher files of these posters, email Theresa Mudrock.

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