University of Maine Social Sciences and Humanities Librarian Jen Bonnet recently submitted designs that she and her colleagues at the Raymond H. Fogler Library created to introduce faculty and grad students to the idea of altmetrics, or non-traditional metrics usually measured by downloads, social media mentions, saves, and citations. Jen explains:
There are a lot of commonalities between libraries and breweries. We both want to provide for the public; we have products people need; we are both experiencing a surge in popularity…oh, who am I kidding? This post is about librarians who like to drink beer.
Have you heard about ACRL_LMAO? There’s a new Library Marketing and Outreach Interest Group in ACRL spearheaded by Virginia Alexander and Adam Haigh that’s all about sharing successes, failures, ideas and questions related to outreach and marketing efforts in academic libraries.
You can connect with ACRL_LMAO in three different ways:
Some fantastic conversations are already happening, and I’m eager to find out what else this group is up to in the next few months.
If your stacks are anything like ours then unused advertising space abounds. Our shelf end-caps have small signs with call number ranges on them and not much else. Theresa Mudrock and her colleagues at the University of Washington Libraries are “experimenting with posters in the stacks to highlight specific databases, subject guides and subject librarians.” It sounds like a fantastic use of dead space.
This poster, created on MS Publisher, promotes our newly acquired module of Oxford Bibliographies. Similar posters were made for other modules including Hinduism, Political Science, etc. The posters were placed in the book stacks in the call number areas for the subject.
It’s a simple but effective marketing technique. Users are already looking for books in a particular subject area, so why not point them to other helpful resources?
For the original Publisher files of these posters, email Theresa Mudrock.