If your stacks are anything like ours then unused advertising space abounds. Our shelf end-caps have small signs with call number ranges on them and not much else. Theresa Mudrock and her colleagues at the University of Washington Libraries are “experimenting with posters in the stacks to highlight specific databases, subject guides and subject librarians.” It sounds like a fantastic use of dead space.
This poster, created on MS Publisher, promotes our newly acquired module of Oxford Bibliographies. Similar posters were made for other modules including Hinduism, Political Science, etc. The posters were placed in the book stacks in the call number areas for the subject.
It’s a simple but effective marketing technique. Users are already looking for books in a particular subject area, so why not point them to other helpful resources?
For the original Publisher files of these posters, email Theresa Mudrock.