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Flyers & Advertisements

Using Piktochart for Promotional Flyers

If you’ve ever tried your hand at making an infographic, chances are you’ve run into Piktochart as an option. But what about Piktochart for flyers?

Our latest submission is from Emily Merrifield, Undergraduate Experience Librarian at California State University in Sacramento. She has this to say about her designs:

I wanted to share promotional materials I’ve created using the Piktochart site (it was easiest to combine them with pdfs but let me know if that is a problem). I subscribe to the $40/year “pro” version which includes many more templates than the free version. I have attached 3 documents with 2 flyers on each for: workshops help in the library, poetry readings in our Special Collections dept, and a stress relief table provided during finals week. All of the images were used to promote on social media, and the stress relief flyers were printed out (about 22 by 28 inches) to display near the table. Icons and pictures used were either from the Piktochart options or from Pixabay.com.

I have also used Piktochart for infographics and images that I’ve put on libguides. I’ve found that Piktochart has improved a lot since I started using it in early 2016 – and allows for using their designs or easily adapting to your own.

One thing that is stands out about Emily’s designs is the use of the library logo colors in a way that’s attention grabbing without being overstated. I’m also a big fan of the stress-inducing mess behind “Are You Stressed?” in the second flyer.two fliers for stress relief activities

research workshop promotional flyers

Emily also mentions the use of Pixabay.com, which is a fantastic resource for free images that are CC0, meaning free for commercial use & no attribution required. You can create an account for free and it even gives you the option to donate some money to the original artist if you’re so inclined.

All of Emily’s submitted flyers are available on our Google Drive. All submitted work will be published on this site under a Creative Commons Attribution-NonCommercial-ShareAlike 3.0 Unported license.

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Combine Display and Flyer Design

Here is an interesting design from Rainer Rees-Mertins, who works at Lib4RI-Library for the Research Institutes within the ETH Domain: Eawag, Empa, PSI & WSL in Switzerland.

survey

Rainer created the flyer in order to get community feedback on the library’s services. The flyer contains a QR code that leads directly to a survey and survey information on the back.  Community members were encouraged to take the flyer directly from the display.  I think that this is a cool, interactive display idea!

Rainer says,

…the flyer consists in Indesign of four swatches in standard postcard format, into which the print version was then cut. We placed the four flyers next to each other so patrons could read “Survey” already from pretty far away and they could take a flyer nonetheless. However, we also used the flyer as a whole for online materials to advertise the survey.

Rainer was also intentional about the colors that they used when designing the display.

The colours in the background are an enlarged version of our logo (see back of the flyer for the logo). I try to use these colours as often as possible for designs I make, because of the recognition value. What I liked especially about the flyer was the shift in the font colour from white to black in the “U”.

Thanks to Rainer, you are able to find this design on our Google drive.  All submitted work will be published on this site under a Creative Commons Attribution-NonCommercial-ShareAlike 3.0 Unported license.

 

Flyers: Our Bread and Butter

April and I started our foray into graphic design for libraries designing humble flyers. We wanted to share information with our community about library events, hours, policies, and practices. Today’s post, the final Librarian Design Share post, brings us back to where it all began. Here are some lovely flyers to close out our site.

nov holiday craft.jpg
Created by Marisol Gerena from Plattekill Public Library using Microsoft Publisher
StudyPaws
Created by Christine Seliga, Library Services Specialist at Pima Community College – West Campus using Microsoft Publisher and Canva to advertise therapy dog study break.
IT'S COSMIC.jpg
Created by Christine Seliga, Library Services Specialist at Pima Community College – West Campus Library for a book display celebrating the solar eclipse. Created using Canva, Microsoft Publisher and Microsoft Paint.

What’s in a Name?

Do you have a complicated name? Do you have a common name? I bet all of us fall into one or the other category, and that’s a real issue when publishing our research over time. ORCID is here to help all of us with name issues due to marriage, preference, nationality, or maybe just because our parents thought it would be easy to name us something memorable. ORCID assigns researchers a unique identifying number that stays with them throughout their career, thus making it easier to follow the publications of Janie Ngata née Janet L. Ngata-Romero.

Medical librarians seem to be on the forefront of promoting ORCID, and Sarah Visintini, a librarian at the Berkman Library, University of Ottawa Heart Institute in Canada, made the following flyer to attract faculty and researcher attention to the service during her institution’s Research Day:

Sarah explains,

I was inspired by the University of Adelaide’s flyer design, another university’s flyer design that I can’t locate anymore, and the general promotional materials for ORCID, but thought it would be fun to add a bunch of common last names at the top in different fonts. I used Wikipedia’s “Most Common Surnames” lists for Asia, North America, South America, etc to generate the list. There were a lot to choose from so I specifically chose names that I knew were common at my institution.

I love that Sarah used the look and feel of ORCID’s brand, but personalized this flyer with names her researchers could relate to. Sarah submitted both the PDF flyer and a PowerPoint slide to our Librarian Design Share Google Drive, in case folks want to use her version or instead edit the names to better reflect their institution’s researchers.

Finally, Sarah used Google Slides to make this flyer, and if you don’t already love Google Slides, you should! Veronica and I use Google Slides almost exclusively to create our presentations, as you can collaborate across distances to make real time updates. Also, you can easily take Google Slides with you on your travels as long as you’ve got an internet connection; or, if you don’t have reliable internet, you can download the slides into PowerPoint format. It’s a beautiful thing.

Psst, interested in getting your own ORCID ID? It’s super simple, just go here.

Use the Fork

Today’s submission comes to us from Lyndey Clayborn at the Oconee County Public Library in Georgia. Using Canva, Lyndey was able to build the adorable BB8 and create a fantastic flyer for her library’s Star Wars Cooking Class.

I used the basic shapes in Canva to “build” a BB8 for our library’s Star Wars Cooking Class for teens. The great thing about BB8 is that she is simplistic and minimal in design. So she’s perfect for creating using simple shapes!

Cute, sweet, and simple: The best kind of design! As always, you can download this flyer on the Librarian Design Share Google Drive or follow Lyndey on Canva.

Are You Prepping for Finals Week?

The Spring semester is like the worst kind of ninja: It hides in the shadows and then BLAMMO, it’s 3/4 over. It may be the first week of April, but if your library is anything like ours, you might already be planning Finals Week outreach and engagement activities for your campus community. With that in mind, today we’re sharing flyers and activities from Jess Burkhardt, Public Services Librarian at the DeSales University Trexler Library. Jess created all of these designs using Adobe Illustrator for Fall 2016 finals week, and is making them available to us all via the Librarian Design Share Google Drive.

Continue reading “Are You Prepping for Finals Week?”

What You Can Do With Piktochart

We’ve shared a lot of Canva designs on Librarian Design Share recently, but there are other easy-to-use graphic design sites with pre-made design elements like Piktochart that can help you create great looking posters and advertisements for your library. Kendall Hinesley, Liaison Library & Reference Coordinator at California State University Dominguez Hills, has created some wonderful marketing and outreach materials for her library’s new Co-Lab and Reference Services.

Continue reading “What You Can Do With Piktochart”

Jet Stream of Creativity

Some of us are lucky to have a library name that’s just made to aid in marketing. I work at the Bryan Wildenthal Memorial Library at Sul Ross State University, so I am not one of these people! However, Susan Bloom, Associate Librarian, Head of Instructional Services at the James E. Tobin (JET) Library at Molloy College definitely is!   Susan has made numerous marketing designs for her library, but some of the best play off the JET theme:

tour-flyer

The above services for patrons in the style of an airline departure board is immediately familiar and clever, as is the air-mail themed pizza party invitation below:

2014-pizza-party

 

Susan explains her process and reactions from others about her designs:

All work was created by me using Photoshop CS6. I always get some emails from people saying how much they like them. I really love creating the fliers, it is very different from the other work I do and it allows me to flex some creative muscle. I always use Photoshop. I have tried using some other programs but they don’t give me the flexibility Photoshop does.

Susan has produced lots more library-related designs, and you can view those here. If you are interested in modifying Susan’s designs for your use, contact her directly. What about you guys? Has the name or a feature of your library inspired you in creation of designs? We’d love to feature them if so

Sharing Your Results: LibQUAL+Infographic

We’ve featured LibQUAL+ related infographics on Librarian Design Share before, and want to continue sharing examples of academic libraries that are making survey results public. Transparency is important, and the more we share what we do and how our users perceive our spaces, collections, and services, the more opportunity we have to make improvements.

Continue reading “Sharing Your Results: LibQUAL+Infographic”

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