We’ve shared a lot of Canva designs on Librarian Design Share recently, but there are other easy-to-use graphic design sites with pre-made design elements like Piktochart that can help you create great looking posters and advertisements for your library. Kendall Hinesley, Liaison Library & Reference Coordinator at California State University Dominguez Hills, has created some wonderful marketing and outreach materials for her library’s new Co-Lab and Reference Services.
Some of us are lucky to have a library name that’s just made to aid in marketing. I work at the Bryan Wildenthal Memorial Library at Sul Ross State University, so I am not one of these people! However, Susan Bloom, Associate Librarian, Head of Instructional Services at the James E. Tobin (JET) Library at Molloy College definitely is! Susan has made numerous marketing designs for her library, but some of the best play off the JET theme:
The above services for patrons in the style of an airline departure board is immediately familiar and clever, as is the air-mail themed pizza party invitation below:
Susan explains her process and reactions from others about her designs:
All work was created by me using Photoshop CS6. I always get some emails from people saying how much they like them. I really love creating the fliers, it is very different from the other work I do and it allows me to flex some creative muscle. I always use Photoshop. I have tried using some other programs but they don’t give me the flexibility Photoshop does.
Susan has produced lots more library-related designs, and you can view those here. If you are interested in modifying Susan’s designs for your use, contact her directly. What about you guys? Has the name or a feature of your library inspired you in creation of designs? We’d love to feature them if so
We’ve featured LibQUAL+ related infographics on Librarian Design Share before, and want to continue sharing examples of academic libraries that are making survey results public. Transparency is important, and the more we share what we do and how our users perceive our spaces, collections, and services, the more opportunity we have to make improvements.
The Presidential Debates may be done, but we didn’t want to miss the chance the share this fun event advertisement from Erica Street, Instruction/Serials Librarian at the Jenks Library at Gordon College. Focusing on one primary design, Erica was then able to modify it to suit different mediums.
It’s the first day of classes at my college, and as stressed as I was about getting everything ready by today, I find myself much more relaxed than I thought I would be. It’s so nice to see familiar student faces on campus; the whole college just feels more alive. It’s a nice reminder of why we do what we do.
As we start off a new school year, April and I would love to see what you’ve been working on. Whether it’s new signage, a new marketing campaign, or, in the case of today’s post, a new flyer to try to recruit students for a library advisory board. Jess Burkhardt, Public Services Librarian at DeSales University’s Trexler Library created today’s featured design. Here’s what she had to say about it:
University of Maine Social Sciences and Humanities Librarian Jen Bonnet recently submitted designs that she and her colleagues at the Raymond H. Fogler Library created to introduce faculty and grad students to the idea of altmetrics, or non-traditional metrics usually measured by downloads, social media mentions, saves, and citations. Jen explains:
It seems like this year, more than ever, librarians have truly responded to students’ needs during finals with extended hours, programming, and tips and tricks to survive the stress.
Every spring semester at the MGH Institute of Health Professions, the library co-sponsors activities for students to take study breaks. Librarian Amanda Tarbet created the flyer below using Canva to remind students of library events during finals: