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Librarian Design Share

inspiration for library creatives

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photoshop

Love for Logos

Some of my favorite design inspiration comes from logo design. I love following logo design boards on Pinterest and discovering interesting typography, color combinations, and unique layouts. Today’s design is a great logo from Kelsey Jordan and Mandy Swygart-Hobaugh at the Georgia State University Library.

Data in the ATL is a speaker series that brings in members of the Atlanta data science community to share their experiences and demonstrate how they use data analysis to improve the city of Atlanta and create innovative models for change. This is the first time the Georgia State University Library has run this series, and we needed a logo to identify the events and help them stand out among our other workshop offerings on the library calendar. My fellow librarian Mandy Swygart-Hobaugh came up with the original idea for the type set against the Atlanta skyline, but we needed to tweak the text spacing and replace the previous skyline .jpeg image with cleaner, more detailed linework. I used Adobe Photoshop to redesign the skyline, with the help of reference images and Google Earth to find the perfect perspective of the city’s most prominent buildings.

I love the color combination of orange and aqua–it’s definitely one I’ve used in the past–and the type choice of Gill Sans MT. The words look great against the dark grey skyline.

You can find the original, adaptable Photoshop file of this logo on the Librarian Design Share Google Drive.

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When In Doubt, Make Buttons

If you’ve been following Librarian Design Share for a while, you’ll know all about my love of buttons and button makers. We’re spreading the library love with our 1″ American Button Machine at virtually every event on campus thanks to my crafty colleague and user engagement librarian, Amanda VerMeulen, and hope to add another larger machine to library in the near future.

Today’s submission is all about sharing the button love. Bill Rooney, Circulation Assistant at the University Libraries at the University of the Arts in Philadelphia has not one but two lovely button machines that are in heavy use throughout the year. Here’s Bill talking about his designs.

Continue reading “When In Doubt, Make Buttons”

Jet Stream of Creativity

Some of us are lucky to have a library name that’s just made to aid in marketing. I work at the Bryan Wildenthal Memorial Library at Sul Ross State University, so I am not one of these people! However, Susan Bloom, Associate Librarian, Head of Instructional Services at the James E. Tobin (JET) Library at Molloy College definitely is!   Susan has made numerous marketing designs for her library, but some of the best play off the JET theme:

tour-flyer

The above services for patrons in the style of an airline departure board is immediately familiar and clever, as is the air-mail themed pizza party invitation below:

2014-pizza-party

 

Susan explains her process and reactions from others about her designs:

All work was created by me using Photoshop CS6. I always get some emails from people saying how much they like them. I really love creating the fliers, it is very different from the other work I do and it allows me to flex some creative muscle. I always use Photoshop. I have tried using some other programs but they don’t give me the flexibility Photoshop does.

Susan has produced lots more library-related designs, and you can view those here. If you are interested in modifying Susan’s designs for your use, contact her directly. What about you guys? Has the name or a feature of your library inspired you in creation of designs? We’d love to feature them if so

Publicizing Social Media Accounts

Follow the Michigan Tech Archives on Social Media - bookmark side twoLike so many libraries and archives, the Michigan Technological University Archives was trying to publicize their Twitter account to their campus community. Their solution? A web advertisement on the library homepage and a great bookmark. Sawyer Newman, Communications and Research Assistant at Michigan Tech’s J. Robert Van Pelt and John & Ruanne Opie Library, created the bookmark to publicize the Archive’s new Twitter account and remind patrons of their other social media accounts.

Side one of the bookmark (above) is also a digital slide within the library and on the library’s homepage. Side two (left) includes all of the Archive’s social media accounts for the community to follow.

You can find the PDF version of this bookmark along with the original Photoshop and Illustrator files on the Librarian Design Share Google Drive.

The Anti-All-Nighter

As we continue to make our way through finals week and the end of another academic semester, it’s clear that you are doing some amazing outreach work at your libraries. Earlier this week we shared the emerging trend of The Finals Fairy, a benevolent creature whose power lies in its ability to bring sugary snacks to stressed out students. A bit less magical, but just as effective, are libraries that seek to help take some of the stress out of the end of the semester with study break activities and research and writing help.

Ashley Chassé at the Boston College O’Neill Library did an amazing job promoting her library’s Anti-All-Nighter program with this lovely poster. Here’s Ashley discussing her design:

Continue reading “The Anti-All-Nighter”

A Reading Journey

Selling adult reading programs can be a challenge. The demands of family, work, and day-to-day life can easily overpower leisure time that might be spent on reading, and finding the right marketing message to reach this busy audience can be tricky. Earlier this month we received a beautiful and thoughtful design submission from Stephanie Huff, Marketing & Communications Manager at the Wichita Public Library. Her poster and brochure designs highlight this year’s theme for WPL’s Adult Winter Reading Program, “Tour de Wichita: a reading journey,” which incorporates city sites and attractions. It’s a stellar example of community outreach and attractive design.

Continue reading “A Reading Journey”

NIH Compliance in Four Steps

In 2013, when the National Institute of Health began enforcing its Public Access Policy to withhold or delay federal grant funding if peer-reviewed publications were not submitted to PubMed Central (PMC), it caused a great stir in the world of researchers and in the academic and medical library community.

Continue reading “NIH Compliance in Four Steps”

That Librarian with the Beard

We might be surprised by what stands out to our patrons or students about our respective libraries. Sometimes it’s a spot in the building with just the right amount of sunlight and privacy for studying; sometimes it’s a Facebook post that makes them smile; and sometimes it’s just a friendly librarian with an epic beard.

Stacy Taylor, Emerging Technologies Librarian at Adams State University’s Nielson Library, took an aspect (well, person, really) of the library that made a positive impression on students and used it to market the library’s ability to help students. It’s genius, really. Here’s Stacy’s take on this outreach effort:

Continue reading “That Librarian with the Beard”

Advertising Hours

For those of us in academic libraries, it’s that time of year again: Finals Week (or impending Finals Doom, depending on who you ask). All of our laptops are checked out, extension cords line the walkways, and students begin appearing more and more disheveled as the week progresses. Our patrons are less interested in research help (all those papers were due last week!) and more interested in the amount of coffee needed to power through an all-night study session.

One thing that often changes during this time of year are our hours of operation. Extended hours during finals week, fewer open hours immediately afterward–all of these changes require eye-catching, easy-to-scan signage. Here are a few great signage submissions advertising library hours.

Edita Sicken, Instruction and Access Services Librarian at Manchester University’s Funderburg Library, used Canva to create the her library’s changing hours signage.

Extended Hours Signage

Here’s what Edita had to say about her hours signage:

I used Canva for all of these and none of them utilize any of their pay-per-use graphics. Some of the images used were our own, most of them are under creative commons licenses. I’m well-versed in Photoshop, Illustrator, and Publisher but Canva is really handy to use because of all the templates, filters, fonts, and graphic elements that are readily available. Plus there’s a mobile version available so if I’m out at a conference with my iPad and realize I forgot to get a promo image out, I can throw one together really quick!

Fall Break Hours Signage Spring Break Hours Signage

Sometimes our library’s operating schedule can get a bit complicated, which means our signage often suffers from too much information all at once.

Jonas Lamb, Public Services Librarian at the University of Alaska-Southeast’s Egan Library, recently revamped his library’s hours signage using Photoshop. Here’s the old version, which, as Jonas mentions, “often got over complicated with intersession and holiday exceptions.”

Egan Library Old Signage

You can see that the new versions follow a nice template with variations in color for different times of year. It’s a great way to highlight changes in hours while still maintaining a steady look and feel.

Egan Library Summer Hours
Here’s Jonas’ talking about this new signage:

I’d reached my wit’s end with library signage designed using Word, Publisher, PPT, etc and finally taught myself enough Photoshop to put something visually simple to refresh our existing signage.  Around the same time we began using 4×6 acrylic table top-6 sided sign holders and an 80” digital display so I had an opportunity to re-use elements of the new design into a variety of sizes and layouts, subtracting text elements where appropriate.

Egan Library Spring Hours

Egan Library Regular Hours

What are your solutions to advertising modified hours of operation? Do you have other signage you’d like to share? Or better yet, signage you want to change but aren’t sure how it can be improved? Let us know!

PDF and JPEG versions of Edita’s Canva signs are available on the Librarian Design Share Google Drive, as are Jonas’ original Photoshop files.  As always, resuse designs responsibly!

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