Here is an interesting design from Rainer Rees-Mertins, who works at Lib4RI-Library for the Research Institutes within the ETH Domain: Eawag, Empa, PSI & WSL in Switzerland.
Rainer created the flyer in order to get community feedback on the library’s services. The flyer contains a QR code that leads directly to a survey and survey information on the back. Community members were encouraged to take the flyer directly from the display. I think that this is a cool, interactive display idea!
…the flyer consists in Indesign of four swatches in standard postcard format, into which the print version was then cut. We placed the four flyers next to each other so patrons could read “Survey” already from pretty far away and they could take a flyer nonetheless. However, we also used the flyer as a whole for online materials to advertise the survey.
Rainer was also intentional about the colors that they used when designing the display.
The colours in the background are an enlarged version of our logo (see back of the flyer for the logo). I try to use these colours as often as possible for designs I make, because of the recognition value. What I liked especially about the flyer was the shift in the font colour from white to black in the “U”.
Thanks to Rainer, you are able to find this design on our Google drive. All submitted work will be published on this site under a Creative Commons Attribution-NonCommercial-ShareAlike 3.0 Unported license.
Leave a Reply