Determining how to attract attention to signs can be a struggle. Each sign is carefully crafted to draw the community’s attention to a particular announcement, but when there are too many signs the effect may be the opposite.
Linda Kramer of the Martin Luther College Library in New Ulm, Minnesota navigated this predicament by varying sign messages and colors but maintaining a simple, consistent design. She submitted a series of Canva signs that she made when she realized that students weren’t aware of the names or locations of library services. She used anecdotal evidence to determine what to highlight.
My goal was to allow each sign to be read in two ways: using all of the words, or using just the white words. Because one iteration of each sign was placed on digital signs around campus, the language needed to be easily read in a few seconds while students are walking past the signs. It was fun to try to come up with wording that could be read in both ways, and I think it worked well, except for a couple where the punctuation got in the way.
In describing the project, Linda noted that she rotated the signs on digital displays around campus, hoping that the alternating colors would catch the eye and the consistent style would be associated with the library.
You can download all twelve PNG posters from the Librarian Design Share Google Drive, and you can contact Linda with any design-related questions.