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June 2018

Using Piktochart for Promotional Flyers

If you’ve ever tried your hand at making an infographic, chances are you’ve run into Piktochart as an option. But what about Piktochart for flyers?

Our latest submission is from Emily Merrifield, Undergraduate Experience Librarian at California State University in Sacramento. She has this to say about her designs:

I wanted to share promotional materials I’ve created using the Piktochart site (it was easiest to combine them with pdfs but let me know if that is a problem). I subscribe to the $40/year “pro” version which includes many more templates than the free version. I have attached 3 documents with 2 flyers on each for: workshops help in the library, poetry readings in our Special Collections dept, and a stress relief table provided during finals week. All of the images were used to promote on social media, and the stress relief flyers were printed out (about 22 by 28 inches) to display near the table. Icons and pictures used were either from the Piktochart options or from Pixabay.com.

I have also used Piktochart for infographics and images that I’ve put on libguides. I’ve found that Piktochart has improved a lot since I started using it in early 2016 – and allows for using their designs or easily adapting to your own.

One thing that is stands out about Emily’s designs is the use of the library logo colors in a way that’s attention grabbing without being overstated. I’m also a big fan of the stress-inducing mess behind “Are You Stressed?” in the second flyer.two fliers for stress relief activities

research workshop promotional flyers

Emily also mentions the use of Pixabay.com, which is a fantastic resource for free images that are CC0, meaning free for commercial use & no attribution required. You can create an account for free and it even gives you the option to donate some money to the original artist if you’re so inclined.

All of Emily’s submitted flyers are available on our Google Drive. All submitted work will be published on this site under a Creative Commons Attribution-NonCommercial-ShareAlike 3.0 Unported license.

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Combine Display and Flyer Design

Here is an interesting design from Rainer Rees-Mertins, who works at Lib4RI-Library for the Research Institutes within the ETH Domain: Eawag, Empa, PSI & WSL in Switzerland.

survey

Rainer created the flyer in order to get community feedback on the library’s services. The flyer contains a QR code that leads directly to a survey and survey information on the back.  Community members were encouraged to take the flyer directly from the display.  I think that this is a cool, interactive display idea!

Rainer says,

…the flyer consists in Indesign of four swatches in standard postcard format, into which the print version was then cut. We placed the four flyers next to each other so patrons could read “Survey” already from pretty far away and they could take a flyer nonetheless. However, we also used the flyer as a whole for online materials to advertise the survey.

Rainer was also intentional about the colors that they used when designing the display.

The colours in the background are an enlarged version of our logo (see back of the flyer for the logo). I try to use these colours as often as possible for designs I make, because of the recognition value. What I liked especially about the flyer was the shift in the font colour from white to black in the “U”.

Thanks to Rainer, you are able to find this design on our Google drive.  All submitted work will be published on this site under a Creative Commons Attribution-NonCommercial-ShareAlike 3.0 Unported license.

 

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