Once upon a time, libraries didn’t keep numbers and stats; or, if we did, we quietly kept them to ourselves. However, a recent trend in libraries is to publicize our annual numbers so that stakeholders can understand the importance of a library’s existence.
Have you heard about ACRL_LMAO? There’s a new Library Marketing and Outreach Interest Group in ACRL spearheaded by Virginia Alexander and Adam Haigh that’s all about sharing successes, failures, ideas and questions related to outreach and marketing efforts in academic libraries.
You can connect with ACRL_LMAO in three different ways:
Some fantastic conversations are already happening, and I’m eager to find out what else this group is up to in the next few months.