One of the challenges of advertising library events on college campuses is the non-stop barrage of publicity emails, flyers, posters, and announcements that fly around campus. Whether it’s the ultimate frisbee team’s bake sale fundraiser or the theater department’s latest dance performance, somewhere on campus someone is holding an event. The preponderance of “stuff” going on increases the need for targeted, engaging and attractive advertising for library events.

This is where our latest submission comes in.

Brandon Scheirman, Marketing and Graphic Arts Associate at the Pepperdine University Libraries, created a series of posters using Adobe Illustrator advertising a guitar students’ concert, a part of a monthly concert series held at the library.

Guitar Series Poster Blue

My library holds a monthly classical guitar concert in one of its rooms and my job was to create a series of posters that advertised these concerts in a clear and classy manner. I wanted to go for a little bit of a retro feel that brought color and bold images to the library, which is something that the library has struggled with. These posters have been widely recognized across campus and brought the events together as a cohesive series.


Guitar Series Poster Green

Brandon’s posters are a beautiful example of unifying different designs through the repetition of common elements. In this case, he maintains consistent use of typography and imagery by repeating the same font in different colors as well as the same guitar from different angles. The library logo remains unobtrusive but still present, letting the fantastic, bold poster design shine through.

Guitar Series Poster RedIf you’re interested in learning more about how these posters were created or obtaining a copy of the Illustrator files, please email Brandon Scheirman.

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