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Flyers & Advertisements

Advertising a Tablet Page

ipad front

When our staff developed a tablet page to highlight our mobile resources, we wondered how we would advertise it.  It finally became apparent that the very best way to advertise an iPad or other device was by using the image of the device itself.  What’s more eye-catching than a tablet?

I made a handout that is two sided: the front is an image of our actual tablet page as if you were holding and viewing it (I just layered a screen shot of the page over an iPad image–that’s what you see above), and a little more information and QR code on the back side (see the image below).  I print four of these per page to save some trees, and they are always popular at our Information Desk.

ipad back

The topic buttons on the handout were created by Laurissa Gann, Outreach Librarian at MD Anderson Research Medical Library.  If you would like the Publisher document for this handout, contact April Aultman Becker.

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ALA Event Flyer

ALA Instruction Section's Discussion Group flyer for ALA Midwinter 2013This is a flyer I created to advertise ACRL’s Instruction Section’s Discussion Group session at the upcoming ALA Midwinter Meeting. I picked up the great image from Microsoft’s clipart/stock photo library (thanks for the tip, April!) and tried to tie in some of the colors from the image in the background areas and text.

For the original Photoshop file, email Veronica Arellano Douglas.

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Image Out

This gives you a good idea about how I approach designing flyers…from the image out.  
flyer1

flyer2

flyer3

All of these images are Microsoft clip art that I inserted into a Publisher document, and then just started working around with colors, boxes, and fonts, while keeping my audience in mind.  I usually make at least three prototypes and then ask for input from colleagues before making a final decision.

So you guys tell me, which of these designs works better?  Don’t pay too much attention to the text just yet, nothing is final.

For the original Publisher files of any of the above, email April Aultman Becker.

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Wednesday Meme Fun

LOTR Meme

From Gayatri Singh at the UC San Diego Library: Inspired by Teri Vogel, our chemistry librarian who used this image during an orientation, I made this sign (based on Lord of the Rings) for inside the library. We have a bunch of cement pillars that have sign holders on them. We usually post information about events and exhibits, but when it’s slow, we promote services.  [Memes are] somewhat topical, so you can’t keep them up forever.  And it’s fun to keep track of current trends and figure out how I can work them into library signage.

Contact Gayatri Singh for the original Publisher file, or create your own meme on Meme Generator!

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Twilight-Inspired Flyer

reaxys

This flyer was to promote a special program for our scientists.  I made it during the height of Twilight fever, and though I’m not a Twi-hard myself, I was inspired by the simple, spooky look of the book covers.  For the Publisher doc, email April Aultman Becker

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LibCal Bookmark

bookmark

Are you using LibCal to book your study rooms?  It’s changed our lives around here.  This is the bookmark I created to promote our new self-booking system.  I’ve caught quite a few patrons around the library scanning the QR code with their smartphones to reserve a room.  Email April Aultman Becker if you would like the Publisher document.

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Circ Desk Sign for Kindles

Kindles are Here

We started a Kindle lending program this fall and used this sign to connect borrowers to our Kindle Libguide. It’s my first experiment with QR codes on library flyers and I’m curious to see if any of our students use it. For the Photoshop file, email Veronica Arellano Douglas.

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Ask Us! Sign for the Reference Desk

Ask UsLike so many other libraries, we’ve jumped on the Springshare bandwagon. This sign sits at our reference desk to advertise the Ask Us widget on our library’s website that links users to LibAnswers and LibChat. For the Photoshop file, email Veronica Arellano Douglas.

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