From Gayatri Singh at the UC San Diego Library: Inspired by Teri Vogel, our chemistry librarian who used this image during an orientation, I made this sign (based on Lord of the Rings) for inside the library. We have a bunch of cement pillars that have sign holders on them. We usually post information about events and exhibits, but when it’s slow, we promote services. [Memes are] somewhat topical, so you can’t keep them up forever. And it’s fun to keep track of current trends and figure out how I can work them into library signage.