Selling adult reading programs can be a challenge. The demands of family, work, and day-to-day life can easily overpower leisure time that might be spent on reading, and finding the right marketing message to reach this busy audience can be tricky. Earlier this month we received a beautiful and thoughtful design submission from Stephanie Huff, Marketing & Communications Manager at the Wichita Public Library. Her poster and brochure designs highlight this year’s theme for WPL’s Adult Winter Reading Program, “Tour de Wichita: a reading journey,” which incorporates city sites and attractions. It’s a stellar example of community outreach and attractive design.
Getting teens’ attention in the library is hard. Luckily, Maggie Block, Young Adult Librarian at the Aldine Branch of the Harris County Public Library, has a great flyer suggestion for drawing them in to library events.
I wanted something that would grab teens at my library’s attention and get them excited about Teen Hangs without bogging it down with descriptions and attempts at “hip” language. And just using bright controllers managed to do just that: let them know this event would be fun and centered around their entertainment needs.
Maggie’s made the original Photoshop file of her flyer available to download via the Librarian Design Share Google Drive. (We’re just starting it up so there isn’t much in it right now.) Thanks, Maggie!