Selling adult reading programs can be a challenge. The demands of family, work, and day-to-day life can easily overpower leisure time that might be spent on reading, and finding the right marketing message to reach this busy audience can be tricky. Earlier this month we received a beautiful and thoughtful design submission from Stephanie Huff, Marketing & Communications Manager at the Wichita Public Library. Her poster and brochure designs highlight this year’s theme for WPL’s Adult Winter Reading Program, “Tour de Wichita: a reading journey,” which incorporates city sites and attractions. It’s a stellar example of community outreach and attractive design.

Continue reading “A Reading Journey”