For Medical Librarian’s Month last year, I created labels to put on Hershey’s Miniatures. I originally got the idea after receiving a box full of treats from Amigos Library Services for their online conference. Amigos had affixed a sponsoring vendor sticker on each snack pack. I figured it would be pretty easy to recreate something like this for our library giveaways and special occasions, and that it would be an easy marketing opportunity.
I used Hershey’s Miniatures because they are fairly inexpensive and I knew they’d be about the same size as an Avery 5160 label (1″ x 2 5/8″, 30 labels per page). Plus, everyone loves chocolate, right? I used the labels feature in Word (under the Mailings tab) to create a tiny design that included our name, picture, and a tagline. I did have to trim about 1/4″ off the edge of the labels to fit them length-wise on the little chocolate bars, but this was easily done with a paper cutter. I stuck the labels on the flat side of the candy so that patrons would have to notice our message when unwrapping each piece.
I ended up creating three similar designs, and because I couldn’t choose which one that I liked best, I used them all. Patrons commented about the slight difference in the designs as they were picking through the candy bowl, which meant that they had read the message…mission accomplished. I’ve modified the design for other events since.
Contact me for the Word Avery label template.
October 9, 2013 at 5:06 pm
Great idea!! Thank you.