Assessment isn’t easy, and sometimes the hardest part of measuring your effectiveness is getting patrons to take a survey. When our library embarked on the LibQual survey last month, we had a goal to reach more patrons that we had in 2010. We agreed that a marketing campaign was the best way to accomplish this, and that our catch-phrase would be “Let Us Know,” which is simple, but exactly what we wanted patrons to do. So I got busy making designs to promote our LibQual.
Whenever I start to create something, I look for other examples out there for inspiration. I found these amazing designs from a French library (and then of course I had to Google translate to understand the text!):
These marketing signs were unlike any others I had seen, and I knew I wanted to create something similar for our library. In the designs above, you are asked if you prefer your library one way or another…I didn’t have a lot of staff to stage pictures, so I used the pictures we already have. My designs don’t compare services, but each one does ask a question straight from the LibQual survey.
I placed eight different variations of this design around the library to catch patrons’ eyes, but to remain consistent in design and message. I furthered our library “brand” by using orange, the color we use on our handouts, website, and instructional materials. Our patrons are pretty used to seeing “library orange” these days. To continue the message, we used the phrase, “Let Us Know” with an orange picture in emails to faculty, staff, and students, and we placed this banner on our website:
So how did it go? Well, we increased our respondent rate by 25% from years past. We can’t directly count the marketing for the increase, but I’d say it didn’t hurt.
What are you doing to promote your library? Have you tried to market your LibQual survey? Share your designs here with us! And, if you would like the original Publisher documents to modify for your library, contact me.