Big thanks to Rebecca Seipp, Outreach & Humanities Liaison Librarian at the Wyndham Robertson Library at Hollins University, for being one of our first Back-to-School design features. Rebecca’s sharing the “Guides to the Library” brochures for students and alumni that she recently revised. These kinds of publications are so tough to pull together. Information changes constantly, and it’s always a balancing act between including information that you think will be helpful and not bombarding people with too much text. I think Rebecca strikes a fantastic balance.
Here’s Rebecca talking about her work on these brochures:
This summer I updated our alumnae and student guides at the library. Over the past few years information was continually added to these guides without any redesign. Predictably, that resulted in guides that were dated and dense. My goals for the new guides were twofold: to create a clean look and to include just enough information to highlight our services and keep people interested. All the images were taken by university marketing and the primary colors are from the university’s color palette. Both guides were created in Photoshop and are designed to be printed front/back and folded vertically. You’ll notice that the student guide has text on the inside middle – since it’s only one page when folded the text is still easy to read and it adds an unexpected design element.
You can see that the guides for alumni are targeted to their specific population and make nice use of a stunning shot of the library and a calm color palette.
Rebecca has shared the original Photoshop files for these brochures on the Librarian Design Share Google Drive Folder. She just has two notes about the files:
The Hollins University logo was removed from the back side of the alumnae guide and replaced with text that says “your logo here.”
When creating the student guide I accidentally flattened the back that has the staff pictures – oops! So what I did is created the boxes and text in the boxes as separate layers and then just have the images grouped together as one layer. So the bones will still be there, but there won’t be any guides for the size of images and text boxes for librarian info.
Thanks for the heads up, Rebecca, and thanks for sharing!
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